SAN ANTONIO – The excitement surrounding the San Antonio Spurs’ playoff run is also creating a business boom for one San Antonio family turning team pride into custom 3D printed merchandise.
The Olivares family, owners of Gidgets Gadget Shop, said what started as creating small printed items has quickly grown into a thriving small business fueled by Spurs fans eager for unique collectibles. Their story exemplifies how local entrepreneurship can flourish during major sporting events.
“We want to bring little bits of joy to people,” Erica Olivares said. “Especially those with ADHD, we have clickers that can help them get a little more focused during the day. But with something cute.” This statement reflects the family’s commitment not just to profit, but to enhance the daily lives of their customers through creative and functional products.
The family said they were first approached about creating Spurs-themed can koozie holders before expanding into player-inspired magnets featuring stars like Victor Wembanyama and Stephon Castle. This adaptability demonstrates their understanding of market trends and consumer desires, a key factor in their growing success.
“We were watching the Spurs game, and I was like, ‘I wonder if we can just make a Wemby magnet,’” Joey Olivares said. “So, I got on the computer and started drawing and ended up with that guy and this was our first one. And then, we came up with a Castle.” This innovative spirit is crucial in today’s competitive retail environment, especially for small businesses.
The magnets quickly gained attention online after the family posted a video on TikTok. “I made a video, put him on TikTok. Was not expecting for it to get the exposure that it did,” Erica Olivares said. “So, we were overwhelmed, but so happy.” Their engagement with social media not only amplified their reach but also created a sense of community among Spurs fans.
The family said the printing process is detailed and time-consuming. Each figurine magnet takes nearly a full day to complete using 3D printers. This dedication to quality over quantity reflects their commitment to craftsmanship, a trait that resonates well with consumers seeking authentic and locally-made products.
According to the family, designs are first created digitally before being converted into files that are then sent to the printer. “We draw them up, we put it in the program, it creates a file and then, we send it to the printer,” Olivares said. “And then the printer does all the work.” This technical know-how illustrates their expertise in the field of 3D printing, enhancing their authority in the market.
The family said Castle magnets take about 26 hours to print while Wembanyama magnets take around 22 hours. Such intricate detail not only ensures high-quality products but also emphasizes the effort that goes into each creation.
The custom magnets are currently being sold through the business’s Facebook and TikTok pages. This direct-to-consumer approach allows them to maintain a personal connection with their audience, which is essential for building trust and loyalty.
The family said they are already working on additional Spurs-themed creations as playoff excitement continues across the Alamo City. With their blend of creativity, hard work, and community spirit, the Olivares family is not just celebrating the Spurs; they are also carving out a niche for themselves in the vibrant San Antonio business landscape.
